Videos continue to gain popularity, so in 2025, you definitely shouldn’t give up on this format. If you’re out of ideas for Instagram, post a dynamic collage instead of static photos.
Let’s say you own a coffee shop — edit a short video of the process of making your customers’ drinks. And if you sell clothes, show how one item can be styled in different ways. Use horizontal collages — they look relevant and attract the attention of the audience. Such videos can be easily made even in free apps.
Instagram post ideas
Show your expertise
People often follow those who share expert knowledge. To figure student data out what to write a post about on Instagram, analyze the comments under your posts, conduct a survey among subscribers, or look at what competitors are talking about.
Another way to determine what your audience is interested in is to study popular search queries in your niche. For example, if you have a business selling home appliances, you can talk about the differences between different models of coffee machines. Focus on the value of the content - the more useful it is, the more trust you will gain.
Make video collages
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mehadihasan123456
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