Popular user queries were placed in the headlines

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We noticed that when people search for furniture, they immediately write characteristics in the request. For example, on the store's website there is an oval chest of drawers, in ash color, with such and such doors.

We analyzed how other furniture items are requested and started using the characteristics directly in the title. Yandex and Google rank such pages better. This can work in other topics, but it works especially well with furniture: people search for sofas and tables for a certain renovation, style, size or color.

If a table comes in three colors - green, yellow and red - then a separate page linkedin data is created for each color, where the headings and photos correspond to this characteristic. For example, "green solid wood table".

Additionally, we analyzed the range of furniture from competitors, it turned out to be wider. And we offered the client what products he could add to his line.