The key to a personalised and targeted customer approach is a good understanding of your customers. Sounds simple! But what exactly should you know about your customers?
Read on to find out our top 7 recommendations for better understanding your customers:
Who are my top customers
Top customers are the proportion cyprus mobile number of customers who regularly generate high sales. These can be identified by the so-called RFM analysis. To do this, ask the following questions:
Recency: How long since their last purchase?
Frequency: How often do they buy?
Monetary: How much revenue was generated?
The top customers can then be determined from the intersection of these three groups.
2. Where are my customers located?
Where are my customers located?
The geographical location of customers can be important for marketers, as it can have a decisive influence on customers’ preferences if their purchases are geographically based – for example, which airport to book flights from, or which venue to attend a live event at.