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In brazil, these years coincide with developmentalism, when juscelino kubitschek promised “years in” and tropicália moved the brazilian cultural scene. The country was experiencing a phase of optimism! Iis in these contexts thathe baby boomers were born and grew up, who today are aged between and two years. According to a study by grupo padrão, this is an idealistic, combative, disciplined generation with a collective spirit, responsible for initiating struggles for civil and political rights.

Iis also the firsgeneration to achieve the “righto be young” and the freedom south africa whatsapp data to hithe road, listen to rock’n’roll and enjoy major music festivals — which inspires young people to this day! For the consumer market, iis importanto realize thababy boomers today concentrate a large parof the world’s wealth and the main decision-making around the world, both in charge of countries and large companies.

However, iis a generation thawas noborn or raised in the fast-paced world we live in today. Therefore, they tend to be more resistanto change, as they prioritize stability, especially in their careers. Generation these people still retain many of the characteristics of baby boomers, such as the search for career stability, discipline and respecfor hierarchy.