Digital Influencers: What are they? Should I use them to promote my business?

[seonajmulislam00]

Influencer marketing is the opportunity to have a digital influencer , someone with authority, market your business.

The influencer promotes your brand, increases your exposure to your audience, and ultimately helps you sell more products (or acquire new customers).

An influencer 's promotion is usually created entirely by them (most of the time) or with their help, and the content can be in the form of:

Social Media Post
Blog post
Video
Case study
Testimony
Regardless of what industry you are in, this type of marketing strategy is extremely effective.

Any industry can try this marketing strategy simply because there are always authority figures represented by every sector.

Even plumbers have their own list of the most famous plumbers .

When people think of influencer marketing , they often korea telegram data of a Kardashian posting a photo on Instagram of themselves holding a product.

Yes, this is one type of influencer marketing , but there are other types and some that are a little more realistic for us regular people, if you will.

Digital Influencer: what is it?
According to Wikipedia : “ Digital influencers are people, characters or groups that become popular on social networks such as YouTube, Instagram, Snapchat, Twitter, Facebook, Tumblr and several other social media.

These influencers are people who create content for the internet and end up generating a massive audience that follows each of their posts, eventually shares them with other people and some even idolize these influencers. ”

Types of Digital Influencers
There are several types of influencers that differ according to the content they produce.

The celebrity – Has a larger than average audience.
The authority – Has a strong opinion.
The Connector – Connects dots and creates links;
Personal brand – The one whose name is a kind of brand;
The Analyst – Formulates and communicates credible ideas;
The activist – More involved with mobilizations;
The expert – Specialized in an area;
The insider – Respected and very involved in the field;
The disruptive – Promotes debates;
The journalist – Committed to disseminating information or news.
There is also a difference between digital influencers and momentary web celebrities, as influencers remain in the media and continue to produce content.

You don't necessarily need to have a celebrity endorse your product or services to be successful with influencer marketing, especially since 30% of consumers are more likely to purchase a product recommended by a non-celebrity blogger .

Let’s dive into the nitty-gritty of influencer marketing and discover these other types and how you can start developing your influencer strategy for yourself or your business.

This guide will break down all the basics of influencer marketing, helping you better understand why, how, when, and where you should try influencer marketing as a strategy.

Why do we all need influencer marketing and how can we use it?
A 2016 study by TapInfluence and Nielsen Catalina Solutions revealed that influencer marketing generates 11 times the ROI of traditional digital marketing .

Let me retype it and bold it for you because it's easy to read the numbers.

11 times the ROI!
If you only use traditional digital marketing (SEO, PPC, social media, etc.), you are clearly missing out on a huge opportunity to increase your ROI.

And for those of you who don't know what ROI means : “ROI is the acronym in English for Return on Investment , which in Portuguese means “Return on Investment”. ROI is the relationship between the money gained or lost through an investment, and the amount of money invested. This is a term widely used in online advertising.”

It doesn’t matter if you’re a brand, a business, or an independent professional – everyone can benefit from influencer marketing .

Don't believe me? You should.

Influencer marketing isn’t “out of your reach.” Here’s why.

How many customers does your company have?
This number of customers are the new opportunities for influence that your company has.

Businesses have the ability to use their own customers, the ones they like and care about, to help promote their business.

Think of it like getting a referral. If someone enjoys working with you and the business next door asks how they became so successful, they’ll tell the business next door about your company and how you helped them.

Case studies and new content
Capitalize on this process and ask your customers for video or text testimonials, to be part of your referral program (create one), and if you can use their results for case studies.