No one sends an email hoping it will go to the spam folder. This especially applies if you are an email marketer. Email validation is a process of maintaining pristine email lists so that landing in spam doesn't happen. You can have the best marketing emails in the world, but without a healthy email list, you can't know how they're going to perform. This article will explore what email validation entails and how to use it to help your email marketing .
Email validation is an essential tool for email marketing
If you use email for marketing, newsletter , or even transactional email list australiapurposes, you need to have a foundation of knowledge about email validation.
What is email validation? It is a process of verifying the accuracy and quality of contacts in an email database. It is also the cornerstone of your email success.
When marketers start sending out marketing emails, it's not uncommon to have the "throw them against the wall and see what sticks" mentality. It's tempting to think that a higher number of email addresses on a list means more people will read your emails. But that's not the case. More contacts don't mean better results. A list with bad data is counterproductive and even destructive.
Most people's first experience with email validation involves bulk email validation. They take their entire list, upload it to the platform, and let the validator check the addresses. Inevitably, there will be some addresses that are no longer valid. You're trying to find those emails because their removal is vital to moving forward.
So how quickly do email lists start to shrink?
The severity and rate of email list expiration fluctuates from year to year. In 2022, email list validity was 0.45% higher than the previous year. This means that one in five or even one in four email addresses go bad in a year. That’s a lot of outdated and damaging data.