In this regard, it is important to emphasize that Amazon FBA is not Amazon's affiliate program.
Through this program, you will be selling your own products to the client through the multinational, being its supplier.
On the contrary, through the affiliate program you do not sell your own products, but rather those of the company and obtain a percentage of profit from each transaction.
Advantages of Amazon FBA
Selling on Amazon through Amazon FBA offers significant advantages for those entrepreneurs who dare to embark on this adventure.
Below I show you some of them:
Increase in sales.
You can do without a virtual store.
International expansion.
Few barriers to entry.
Amazon is responsible for management.
You can boost your brand.
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Let's go with them.
1.- Increase in sales
Amazon has a database of more than 300 million accounts that actively purchase on its platform and hundreds of millions of monthly visits to the website by users with a clear intention to purchase.
With this in mind, it is not surprising that Amazon is at the forefront of online sales.
In addition, selling products on Amazon through Amazon FBA automatically grants the seller credibility and the trust of users, since the North American company is generally perceived as a company that offers excellence and high-quality service.
Otherwise, the seller would have to sell his products outside the framework and influence of Amazon, which would make consumers more reluctant to buy a product from a store that is unknown to them.
2.- You can do without a virtual store
Developing your own online store requires technical knowledge and time, or the budget to hire a developer to build it.
Also, once you have your ecommerce, you will have to work on its SEO to give it visibility.
Amazon FBA offers you the possibility of not worrying about these details, since we are talking about the largest marketplace in the world.
Already developed, well developed and with a level of visibility and brand image that a virtual store could never aspire to.