Meta has done a great job

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This is an important feature. Will Threads attract the usual Twitter users? Well, if Threads gives access to a new audience, then surely yes. To be honest, many people don't follow Twitter because it has become a social network for news, analysts and academics. But if they can now, with the same practice they have for writing a short text, reach Threads and attract new audiences, it may be that many will join Threads. Will Threads appeal to agencies that suggest digital advertising to their clients? Well, many agencies stopped recommending the use of Twitter for B2C or B2B campaigns a long time ago and restricted it only to cases where you want to reach Twitter's own audiences in news, government, publishing and scientific circles.


But now, it turns out that Instagram has 2 billion malaysia whatsapp number data monthly active users who can be on Threads with one click, this in contrast to Twitter's 364 million monthly users. innovating advertising models on Instagram with a solid repertoire of advertising tools that can be attractive to the market of companies that buy online advertising. Threads and Twitter. Is Threads a copy of Twitter? Well, Meta has copied many, integrating into its networks functionalities that others had presented as innovations. In 2016, Meta launched Stories, which for many was nothing more than a copy of Snapchat; and then in 2021 Meta introduced Reels, which is similar to the short-form videos that TikTok popularized, so they don't seem to be worried about copying a functionality that other networks have proven successful.