What is the main task of marketing automation?

[shaownhasan]

The main task of marketing automation is to streamline and speed up monotonous tasks for marketing teams such as sending emails, publishing social media content, identifying audiences, keeping team members in the loop and more. This enables teams to offload time-consuming tasks and focus on higher-level analysis and strategy.


There are limits to what a company can accomplish mint data with marketing automation. For instance, businesses cannot have meaningful conversations with their community through automated messages. To ensure that your marketing automation plan works, make sure that you:

Produce quality content: Ensure that the material published by your automated campaigns is high-in-quality, relevant to your target audience and timely.
Don’t automate everything: Don’t attempt to automate every interaction you have with your target audience, or your brand will lose its human touch.
Measure as you go: Track the performance of your automated campaigns carefully and be prepared to pivot if you notice a drop in engagement.

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%.

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success.