In 2023, there’s no better place to find and nurture relationships with prospective candidates than social.

[shaownhasan]

A screenshot of Careers at Caesers Entertainment, a Facebook page dedicated to posting about open positions and sharing meet the team posts.

While other companies, like NJ TRANSIT, use their brand accounts to support driver and operator recruitment. When they started using social media to assist with hiring bus operators, they saw a 60% increase in resumes.

With the help of unified social media management software like Sprout, talent teams are empowered to create and manage recruitment content—even if they aren’t social pros. From Sprout’s Publishing Calendar, design and implement effective recruitment campaigns from start to finish. Use Message Approval Workflows to get the official linkedin data seal of approval from the social team and other stakeholders.

A screenshot of Sprout Social's monthly Publishing Calendar that demonstrates an at-a-glance view of a campaign.
Meanwhile, all post comments, direct messages and brand mentions will be unified in the Smart Inbox. There, you can answer questions and foster engagement with your community. This is especially important for building relationships with top talent.

A screenshot of Sprout Social's Smart Inbox tool displaying messages from multiple social platforms in one feed.
Use Sprout Social to level up how you approach social media for HR
Social media is an integral part of any successful recruitment strategy. As Madeline says, “Social media and talent acquisition are both about building meaningful connections.”



GIFs are a great way to increase social media engagement by drawing attention to your social posts. These short, frequently humorous, looping, silent, animated clips are easy and often free to make. They are used to express emotion, reaction, and personality. But they can also draw attention to something, such as a product or brand attribute.