Sales plays a key role in the effective

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Often, the root of conflicts lies in the difference in the goals and approaches of marketing and sales. Marketing is focused on attracting attention to the brand, creating demand and forming a flow of leads. KPIs for marketers are brand awareness, traffic volume and the cost and number of applications from potential clients. The sales department is focused on closing deals and achieving revenue targets. If there is no mutual understanding between the two departments, friction arises: marketing may believe that sales people do a poor job with leads, and the sales department complains about the low quality of the leads attracted.

Effective interaction between marketing and work of jordan mobile database the company. Ultimately, these two departments work to achieve one business goal - increasing revenue and profit, but their methods and tasks differ. In order to organize the coordinated work of the departments, it is necessary to implement clear regulations and procedures.



Joint planning , setting common goals and creating a strategy during quarterly meetings to coordinate marketing and sales strategies. Success is impossible without establishing common KPIs, such as "total revenue", "number of processed leads", "conversion of leads into deals". The key task of joint work is the implementation of a joint strategy for working with clients. This approach will help to avoid disagreements and ensure that the marketing and sales teams are in sync in the business.