What is Social Media SEO?

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Nowadays, we spend more time looking at screens than we do off them. Reaching your customers through the web should be a piece of cake, right? Well, no, but it's not impossible either. Especially when SEO ( Search Engine Optimization ) comes into play.

Search engine optimization encompasses different techniques to improve the organic (i.e. non-paid) visibility of a website or publication. Of course, this is not its only objective. As a digital marketing strategy , it also seeks to convert users into customers.

One of the first steps in our SEO process is to austria mobile database check with our clients to see if they have social media accounts . Why? Because this can be used to improve their ranking in organic web search results.

Social Media SEO combines the practices and tools of “traditional” SEO with techniques to optimize profiles and content on a specific social network . Not only does each of these networks favor a certain format and type of information , but they also target a different audience .

It sounds like a lot of work. And it is. But it’s worth it. Why? Because, at its most basic, social media allows you to expand the reach of your site , improving its visibility and generating a consistent brand experience.

Both of these issues are crucial for users to trust your brand and end up searching for it on social networks and search engines or sharing it. After all, customers do not interact with a brand only through its social networks, its website or its email campaigns .

Therefore, when we determine through which channels our clients reach their users, we see how to optimize them, always maintaining coherence between them, to improve their organic positioning.

This improvement can occur both directly and indirectly. In other words, social media SEO serves as a strategy for web SEO . Let's see in more detail what we mean: