Goodbye to LinkedIn Campaigns with Message Objective for EU Users
LinkedIn stopped targeting EU users for new message objective ad campaigns in December 2021. However, it gave businesses a little more time before it finally called a full stop. The deadline was set for January 10, 2022 , after which you can no longer target LinkedIn members living in EU locations for conversational campaigns.
To reach audiences in the European Union, LinkedIn russia whatsapp number guidelines suggest using alternative formats , carousel or video ads.
Google News
New B2B targeting options coming to Google ADS
Google ADS has recently released the option to target companies by size and macro-sector of activity .
google ads improves b2b targeting
A very interesting novelty, which could be a first response to the Microsoft – LinkedIn duo for B2B targeting.
At the moment, among the available sizes you can choose between:
companies with 1 to 249 employees,
from 250 to 10,000 employees,
over 10,000 employees.