A meta description is a piece of text that summarizes the content of a web page. It appears in the SERPs.
So:
A featured meta description in the SERPs
Meta descriptions are not a direct country area code philippines ranking factor. But they can affect (and improve) click-through rates.
Meta descriptions are often overlooked, especially in larger works. So don't make that mistake.
Instead, look at how your competitors use meta descriptions. See what works and what doesn’t. And adjust yours accordingly.
URL structure
URL structure is the order, compartmentalization, and grouping of web page URLs within a website.
So:
Parts of a URL structure
Your URL structure affects how easily users can navigate your site, find specific pages and specific content.
Ideally, the structure of a URL should be intuitive, clear and organized.
Study your competitors' URL structures on the pages that outrank yours. And ask yourself:
Do you integrate keywords into your URLs? If so, how?
Do you use shorter URL slugs?
Do your URLs describe the content of the page?
If you see something you can improve, you ca
n take action to make your URLs as good as—or better than—your competitors.
Content & Keywords
This step in your SEO competitor research involves taking a deeper look at the pages that outrank you. And analyzing their content.
While you do this, ask yourself
How do they use keywords throughout the page?
Are there relevant secondary keywords you could add to your content?
Is the writing of quality?
Do they cover topics in a similar level of detail as you do?
After your analysis, use our SEO Content Template and SEO Writing Assistant to create better, more impactful content.
Let's say you want to create a blog post focused on the term "home decorating ideas."
Open SEO Content Template, enter your keyword and click " Create Content Template ".
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