Why SaaS Companies Are Implementing Pay Per Use Pricing

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In conditions of high competition and market instability, such a behavior strategy inevitably leads the business to losses, and the quality of interaction with clients becomes the most important growth factor for many companies. When the cost of leads increases, it is important that not a single potential client is lost due to a careless approach to communication. Advertising budgets increase, the marketing department spends huge resources every month attracting traffic, so that the manager can then talk to this lead for 2-3 minutes and these costs do not bring results.

Did you know that 61% of SaaS companies greece mobile database have implemented usage-based pricing (UBP)? Also known as consumption-based pricing, pay-as-you-go, time/unit pricing, transaction pricing, pay per use, metered billing, and resource-based pricing, UBP allows customers to pay for products or services based on the resources they consume. It’s the rising star of SaaS pricing, with usage-based pricing examples in every industry. In fact, 80% of customers report better alignment with the value they receive with usage-based billing.


As the name suggests, this structure is where a salesperson receives a base salary with commission on top, and is the most common type. It provides security to sales managers, as they are guaranteed a minimum payment each month, but increases both motivation and morale, as it rewards hard work. The average salary to commission ratio is around 70:30.