Who needs a promo site and when

[subornaakter20]

Let's look at an example. Let's say a commercial organization has a new product. To promote it, it needs quality advertising. And just telling about it on the corporate website page will clearly not be enough to interest the audience.

A promo site made specifically for promoting a new product will cope with this work much more effectively. The advantages of this approach:

Attracting the attention of people who have us companies board of directors email list a need for your product.

Visual demonstration of the product on the pages and detailed information about its advantages.

Having a website for a product will show its importance. This will arouse interest among the target audience.

Goals and objectives of the promotional site

Let's say your company sells refrigerators of several brands. In this case, developing a special promo site will not be practical for you, since the products do not differ much from each other. It would be more logical to use a regular site or landing page. When should you create a separate promo site?

It is a good fit if your company has a large range of products presented on the corporate website.

Experience shows that promo pages show excellent results when there is a need to tell about upcoming open events. If you are planning a training on a certain topic, a concert or a show, a promo site will be an effective means of promotion. Currently, these web resources are actively used to present movie premieres that will soon be released on screen.


Read also!

"How to increase the flow of customers by choosing the right method"
Read more
The difference between a corporate website and a promo website
Customers who contact web studios often ask: why do I need a promo page when I already have a corporate website? To answer this question, you need to understand the difference between these resources.

A corporate website is an image of an enterprise that contains general information about the company, its history and development, its products and competitive advantages. It is developed for several purposes and acts as an intermediary between customers, company specialists and partner organizations.

The difference between a corporate website and a promo website

A promo site is created to promote only one product or one category of goods. In contrast, a corporate resource will not be able to effectively focus attention on one product when there are five hundred similar ones. Of course, a banner or other design element can attract the visitor's attention to a certain product. But after viewing it, the potential client will switch to other content and soon forget about what he saw before.

A promo site is similar to a corporate site in that it focuses on one position. And this applies not only to products, but also to events (trainings, master classes, webinars, etc.). Since these sites initially have different goals and objectives, they differ from each other in terms of design, structure and content.