The best managers are those who know how to allocate resources and time to develop digital marketing strategies .
Well, the opportunities for potential customers, new products and services on the Internet are enormous. However, consumer practices have also changed in the market, regardless of the segment. If you are still a bit lost about what methods or tools you could use to improve the effectiveness of your online marketing plan, you can look them up on the Internet itself. Google, for example, has many resources that companies should not ignore or lose sight of. And most of these are free.
Google AdWords
This is Google's main advertising service, which takes advantage phone number lookup philippines of advertising systems based on Cost Per Click (CPC). The advertiser pays Google every time a user clicks on their ad. There is also the Cost Per Thousand Impressions (CPM) in which the advertiser pays every time the ad has a thousand views.
AdWords works by using ads that you create, targeting keywords specifically related to your business. The ads are displayed on Google and when people use those keywords , Google displays your ad related to those words.
Such marketing can be a bit expensive. However, a good combination of keywords makes it possible to distribute targeted ads that fit into the budget of any type of company.
Google Places (or Google Maps)
This resource allows you to show your customers essential information about your business, such as:
Exact location
Telephone numbers among other means of contact
Opening hours
General information that may be of interest to anyone looking for your company.
If you don't have one yet, we recommend creating a Google Place as soon as possible.
Not only will you be making the search easier, but this is the easiest way to appear on the first page of Google. In addition to this, you can add a link to your website on the page that appears as a result.