A test every week?
Testing your website or app is no longer something you want to do once a year for a major release. Instead, you want to test and improve small components. A cycle of think, make, check . So in 2018, involve the end user intensively in the development of your cool new app, site or feature.
Cost savings
The costs of hiring a research agency for each test each month can really add up. That is why we see more and more organizations building an in-house test lab. In addition to the cost savings in the long term, having your own test lab also ensures that the threshold for testing something is lowered. In fact, departments no longer have a reason not to subject their new design to a test.
4. Realistic prototypes
More and more tools are coming onto the market that malaysia phone number list enable designers to create realistic prototypes for apps and websites. Think of tools like Webflow , Flinto , Framer , Principle , Adobe XD and Invision . These tools bring static designs to life and allow us to give a realistic image of the final interaction without requiring a lot of work from front-end developers. Ideal for designers to make the idea clear to developers, but especially to present to end users. This means that they no longer have to look through a wireframe or static design and experience no difference between the prototype and a "real" app or website.
5. Agile research
Agile is increasingly the standard. We launch a minimal viable product and then continue to develop. Why is UX research often only a first step at the beginning of a project? After that, research and validation often stops, until there is a large user test. But information and insights often change along the way. Design choices are preferably not based on research from six months, but rather on insights from six days ago. The more up-to-date the insights, the better your product becomes.