Mixing trends, you come up with the idea of setting up a flex client pool. Clients that you can call up at the last minute, so that the flex client also has to pay less for the haircut. You have a good occupancy, they have a low price. Win-win.
Once you have created dozens of these charts, you will score each idea in terms of impact and effort. It is a useful method to focus on the right trends and ideas for your business.
Entrepreneur at work
Worthwhile for entrepreneurs
You can find so much about trends online that a book about it quickly seems redundant or at least outdated. However, there are 3 things that make this book worth reading:
Willem is an inspiring entrepreneur, who is committed on every page to ensuring that entrepreneurs can really get started with the trends. So he not only describes the trends, but especially the opportunities they offer you as an entrepreneur. And then he sums up what you can do concretely to use those opportunities as smartly as possible. From macro to micro.
In addition, each chapter features the specialists for each specific trend. This helps enormously in interpreting the trends. You get, as it were, 16 writers for the price of 1.
And last but not least : the book ends with the above described überpractical trend canvas by Chantal Verweij. That chapter is really the icing on the cake.
I don't know Willem Overbosch. In the book he comes across as a very inspiring speaker. As the founder of MKB-servicedesk he knows exactly what is going on with entrepreneurs. And on page 54 he expresses a dream that we share:
My dream is to create a 'Runkeeper' for entrepreneurs. With which you can set goals for your company and follow in real time how it is doing.
At the same time, I still have some criticisms of his us phone number list book. I sometimes had to really force myself to read through it. That's because it is a very colorful collection of tips and advice. In addition, the trends ripe and green are used interchangeably. In my opinion, the subscription trend is not a trend, but a revenue model. It plays into the 'convenience' trend. And so the platform economy is of a completely different order than, say, the digital nomad trend.
The infographics interested me the most. Unfortunately, most of them are unreadable, and here and there the references are missing. I have the idea that the publisher has put less love into it than Overbosch himself.
The book is also full of a certain kind of platitudes. “Your customer is on social media, make sure you are there. Know what they are saying about you, learn their language, and build a community.” Or this checklist for digital nomads: “Check for good wifi, power outlets, and coffee and tea.” That kind of well-intentioned schoolmaster advice unnecessarily drags the book down. If you can read past that, the book is certainly interesting.