First Dataset

Sensory marketing, although not a new strategy, is presented as one of the most important assets to distinguish oneself from the competition.

Today, it is more difficult than ever to win over the public. We are saturated with information, and we always want more: more products, more discounts, more ...

If you don't know the importance of relational databases in your company, you've come to the right place.

In this article we tell you what it is, what its structure is and why it is so important . Don't miss it!

What is a Relational Database?
A relational database is a type of database that stores ...

Within the different types of digital marketing, there are some that are based exclusively on obtaining results, among them is affiliate marketing . If you want to know what affiliate marketing is and why you need it , keep reading!

Affiliate Marketing: What is it?
Affiliates are responsible for ...

Do you want to grow your business in 2021? Don't miss the 5 actions to make your business grow in 2021. In this article we will give you a series of recommendations to plan a new year full of success.

How can I boost my business in 2021?
2020 was a difficult year, so this 2021 we are full of hope ...

Are you wondering how you can prevent your emails from ending up in the spam folder? We'll tell you what to do to fix it so your customers don't miss any updates.

What is SPAM?
The word spam is an anglicism that means junk mail. They are usually messages with advertising content that arrive to our ...

First of all, direct marketing is a type of advertising campaign aimed at a specific audience.
It consists of techniques that help create direct contact with the consumer. It can also be considered as a dialogue with the customer.

Nowadays, direct online marketing is gaining importance. Usually ...

We all know the famous WhatsApp application, but not everyone knows WhatsApp Business .

WhatsApp Business is a free app just like its older sister WhatsApp . It is aimed at small and medium-sized businesses (SMEs) so that they can communicate directly with their customers.

Founded in 2017, when ...

In our post last week we talked aboutWhatsApp Business as a strategy for your businessThis week we added another tool that will be essential for you to digitize your company . It's Google My Business . Keep reading!

What is Google My Business?
Google My Business is a free tool from the ...

Have you ever wondered how the voice assistant Siri can understand you? Or how Netflix recommends movies and series that you might like? Virtual assistants, digital platforms, and self-driving cars, among others, are practical examples of machine learning .

What is machine learning?
Machine ...

In recent years, technologies and the digital environment have gained presence in all areas. So much so that it is unthinkable to imagine a business without a digital strategy. But do you know what we are talking about when we refer to digital transformation ? And, above all, do you know how to ...