First Dataset

Consumers use the opinions of others to decide what to buy. This is what psychologists, sociologists, and now marketing experts call social proof , or consensus .

And it's particularly powerful.

When was the last time you bought something without reading reviews from previous customers, asking ...

Starting your own online shop is easier than it seems these days. On the Internet you will find a lot of information about what to do and what not to do. But the amount of information can sometimes be confusing. Here is a short checklist for anyone who wants to start their own online shop: What ...

In a recent article, we looked at the relationship between costs and sales and how knowing your gross margin is essential to growing your retail business.

Inventory management for a retail business is essential. It is often one of the largest costs, while being the main source of revenue for the ...

Drama Club 's clean white walls and domed ceiling lights create the perfect backdrop for a selection of men's and women's clothing and accessories, gifts and homewares.

Nestled among the theaters and galleries of Brooklyn’s trendy Greenpoint neighborhood, Drama Club is a general store for the ...

To boost your visibility, stand out from your competitors and, ultimately, increase your turnover, web marketing has become essential. It brings together a certain number of levers that allow a company to generate business on the web: website, social networks, blog, emailing, SEO, etc. The objective ...

Cybersecurity is a major concern for any business running digital marketing campaigns. With online threats constantly evolving, it is crucial to take steps to protect your data and campaigns from cyberattacks. In this guide, we will provide you with 7 essential tips to strengthen the security of ...